Privacy Policy

Last updated: April, 2026

Great Albion Furniture manages and operates this website and store, including all associated content, features, tools, products, and services, to provide you, the customer, with a seamless shopping experience (the "Services"). This Privacy Policy explains how we collect, use, and share your personal information when you access, browse, or make a purchase through the Services, or otherwise communicate with us. In the event of any inconsistency between our Terms of Service and this Privacy Policy, this Privacy Policy shall take precedence regarding the handling of your personal information.

Please review this Privacy Policy carefully. By accessing or using any part of the Services, you confirm that you have read and understood how your information is collected, used, and disclosed as outlined here.

Personal Information We Collect or Process

The term "personal information" refers to any data that identifies you or can reasonably be associated with you. It does not include anonymous or de-identified data that cannot be linked back to an individual. Depending on your interaction with our Services, your location, and applicable laws, we may collect or process the following categories of personal information, including insights derived from such data:

• Contact information such as your name, billing and shipping address, email address, and phone number.
• Transaction history including items viewed, added to cart or wishlist, purchased, returned, exchanged, or cancelled.
• Communications including any details you share when contacting our support team or interacting with us.
• Device-related data such as browser type, IP address, network connection, and unique identifiers.
• Usage data showing how you interact with and navigate through our Services.

Sources of Personal Information

We may gather personal information from:

• Direct interactions with you, such as when you create an account, place orders, or contact us.
• Automated technologies, including cookies and tracking tools, when you browse or use our Services.
• Third-party service providers who assist us in operating our website and services.
• Business partners or other external sources where permitted by law.

How We Use Your Personal Information

Depending on your interaction with our Services, your personal information may be used for the following purposes:

• Providing and Enhancing Services. To process orders, manage accounts, arrange delivery, handle returns or exchanges, remember preferences, and improve your shopping experience through personalised recommendations.
• Marketing and Promotions. To send you updates, offers, and promotional communications via email, SMS, or post, and display relevant advertisements based on your activity.
• Security and Fraud Prevention. To maintain a secure environment, verify accounts, detect fraud, and prevent unlawful activities. You are responsible for safeguarding your login credentials.
• Customer Communication. To respond to inquiries, provide support, and maintain our relationship with you.
• Legal Compliance. To meet legal obligations, respond to lawful requests, and enforce our policies and agreements.

How We Share Personal Information

We may disclose your personal information in the following situations:

• To trusted service providers who support operations such as payments, analytics, hosting, customer support, and delivery services.
• To marketing partners for advertising purposes, in line with their own privacy policies. You may have the right to opt out of targeted advertising depending on your location.
• When you request or consent to sharing information, for example, for delivery or social media integrations.
• Within our business group or affiliated entities.
• As part of business transactions or legal requirements, including compliance with legal obligations or protection of rights.

Third-Party Links and Websites

Our Services may include links to third-party websites. We are not responsible for their privacy practices, content, or security. Any information you share on external platforms is subject to their own policies.

Data Security and Retention

While we implement security measures, no system is entirely secure. Information transmitted online may not always be protected. We recommend avoiding insecure channels for sensitive data.

We retain personal information only as long as necessary to provide Services, comply with legal obligations, resolve disputes, or enforce agreements.

Your Rights and Choices

Depending on your location, you may have rights such as:

• Accessing the personal data we hold about you.
• Requesting deletion of your personal information.
• Correcting inaccurate information.
• Requesting data portability.
• Managing marketing preferences via unsubscribe options.

For UK and EEA residents, additional rights may include restricting processing or withdrawing consent. Requests can be made through our contact details.

We may require identity verification before processing requests and will respond within applicable legal timeframes.

Complaints

If you have concerns about how your data is handled, please contact us. You may also lodge complaints with your local data protection authority where applicable.

International Data Transfers

Your data may be transferred and processed outside your country. Where required, we use approved legal mechanisms such as Standard Contractual Clauses to ensure protection.

Policy Updates

We may revise this Privacy Policy periodically. Updates will be posted on this page with a revised date where required.

Contact Information

For questions or to exercise your rights, please contact us at contact@greatalbion.co.uk. Great Albion acts as the data controller for your personal information under applicable laws.